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British Airways has opted for an aggressive policy of prices in the face of low cost airlines.
The company has decided to challenge its competitors 'low cost' strategy and has lowered the prices of its European routes by more than 50%.
British Airways is imitating its ally Iberia in its plan to reduce the price of tickets in this sector and has launched seven million places each year at 42 Euro for journeys to 65 European destinations.
In Spain this measure will affect flights between Madrid and Barcelona with London Gatwick, which will be sold from 33 Euros.
Andalucian News Courtesy of 1 Casa
please visit the web site of www.1casa.com
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